Natural Health Expert Michael Murray, ND Releases New E-book on Natural Astaxanthin and Education Campaign with the Natural Algae Astaxanthin Association

Today, natural health expert Michael Murray, N.D., launched his new e-book The Whole Body Benefits of Natural Astaxanthin. This new e-book includes information on natural astaxanthin derived from Haematococcus pluvialis microalgae. Dr. Murray is also working with NAXA to promote astaxanthin benefits worldwide. “Astaxanthin is the crowned king of antioxidants,” said Dr. Murray. “It is […]

BioAstin® Hawaiian Astaxanthin® Products First to Receive NAXA Verified Seal

Today the Natural Algae Astaxanthin Association announced that the full line of Nutrex Hawaii’s BioAstin Hawaiian Astaxanthin® products are the first retail astaxanthin products to receive the verification seal. The new NAXA Verification Program (NAVP) involves testing products available to consumers to verify they contain natural algae astaxanthin derived from Haematococcus pluvialis algae. Click here […]

Astaxanthin May Boost Endurance

Study: Astaxanthin May Boost Endurance

A recent study shows that astaxanthin may play a key role in enhancing endurance and slowing fatigue by boosting mitochondria antioxidant defenses. Read more about this study

Natural Algae Astaxanthin Association Logo

NAXA Organization Profile

Natural Products Insider has posted a profile of the Natural Algae Astaxanthin Association. This was a chance for us to share our mission, vision and goals. Please take a moment to read the article to find out more about natural astaxanthin and why we do what we do. Read more on Natural Products Insider

Astaxanthin Molecule

NAXA Launch Announcement

The Natural Algae Astaxanthin Association (NAXA) has officially launched. NAXA was founded by three natural algae astaxanthin manufacturers with the goal to educate the public and the industry on the differences between astaxanthin sources. Read the full press release on Natural Products Insider