BioAstin® Hawaiian Astaxanthin® Products First to Receive NAXA Verified Seal

Today the Natural Algae Astaxanthin Association announced that the full line of Nutrex Hawaii’s BioAstin Hawaiian Astaxanthin® products are the first retail astaxanthin products to receive the verification seal. The new NAXA Verification Program (NAVP) involves testing products available to consumers to verify they contain natural algae astaxanthin derived from Haematococcus pluvialis algae.

Click here to read the full article.

The Natural Algae Astaxanthin Association Releases First Round of its Retail Product Verification Program Results

The Natural Algae Astaxanthin Association (NAXA) has completed its first round of testing of retail astaxanthin products after expanding the NAXA Verification Program to include retail products earlier this year. Twelve products were tested to verify that the source of astaxanthin as described on the label is derived from Haematococcus pluvialis. The NAXA Verification Program used HPLC test results to confirm that 10 of the 12 products tested correctly labeled the product as natural astaxanthin derived from Haematococcus pluvialis. Two of the products tested were not confirmed by HPLC to be astaxanthin derived from Haematococcus pluvialis.

Learn more in this WholeFoods Magazine article.

Study: Synthetic Astaxanthin is Significantly Inferior to Algal-based Astaxanthin…

Synthetic astaxanthin (S-AX) was tested against natural astaxanthin from Haematococcus pluvialis microalgae (N-AX) for antioxidant activity. In vitro studies conducted at Creighton University and Brunswick Laboratories showed N-AX to be over 50 times stronger than S-AX in singlet oxygen quenching and approximately 20 times stronger in free radical elimination.

Read the full paper.

This white paper was originally published on NUTRAFOODS and is posted here with permission.

Natural Algae Astaxanthin Association Logo

NAXA Organization Profile

Natural Products Insider has posted a profile of the Natural Algae Astaxanthin Association. This was a chance for us to share our mission, vision and goals. Please take a moment to read the article to find out more about natural astaxanthin and why we do what we do.

Read more on Natural Products Insider