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AstaGlo First Product with Exclusive International Distribution to Achieve NAXA Verification

SALT LAKE CITY (April 24, 2017) — Today the Natural Algae Astaxanthin Association (NAXA) announced that AstaGlo, marketed by Elite Life Sciences, has qualified for the NAXA Verification Program Seal. The NAXA Verification Program (NAVP) tests products to verify that they contain natural algae astaxanthin derived from Haematococcus pluvialis algae. Natural algae astaxanthin derived from Haematococcus pluvialis is the only type of astaxanthin that has been clinically proven to have health benefits in human studies. AstaGlo contains AstaZine® Natural Astaxanthin produced by Algae Health Sciences, and it is the first product with exclusive international distribution to receive the seal.

“Consumers want to know that what they’re getting is astaxanthin extracted from Haematococcus pluvialis,” said Scott Steinford, NAXA President. “NAXA”s third-party independent testing assures consumers and manufacturers that what’s in the bottle is the natural form of astaxanthin that has been clinically tested.”

“We’re proud to have AstaGlo become the first Algae Health Sciences customer to receive the NAXA Verified Seal and expect many more to follow,” said Joe Huff, CEO of Algae Health Sciences’ North American operation.  “AstaGlo will be produced in the United States, and exclusively sold in Asia. The NAXA Verified Seal reinforces the superiority of astaxanthin products containing natural algae astaxanthin.”

Numerous studies from around the world have established the use of natural astaxanthin derived from Haematococcus pluvialis as a potent antioxidant with proven beneficial effects for human health. Learn more about astaxanthin in NAXA’s free e-book The Whole Body Benefits of Natural Astaxanthin by Michael Murray, N.D. available at Astaxanthin.org/ebook.

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About NAXA 
NAXA is a 501c(6) nonprofit trade association of the world’s highest quality manufacturers, growers and marketers of natural algae astaxanthin, derived from Haematococcus pluvialis. NAXA is dedicated to educating the public and dietary supplement industry about the health benefits of Natural Astaxanthin and the major differences between sources. Learn more at Astaxanthin.org.

About Algae Health Sciences, Inc.:
Algae Health Sciences, Inc., a subsidiary of BGG, focuses on the production and marketing of efficacious ingredients from natural algae sources. Algae Health Science’s flagship product, AstaZine® Natural Astaxanthin, is extracted from the world’s first Certified Organic Haematococcus pluvialis microalgae. With the second largest capacity to produce Natural Astaxanthin from microalgae, Algae Health Sciences plans to become the world’s largest Astaxanthin producer in late 2018. The company has facilities in USA, Switzerland, Japan and China. Learn more at www.algaehealthsciences.com.

Natural Health Expert Michael Murray, ND Releases New E-book on Natural Astaxanthin and Education Campaign with the Natural Algae Astaxanthin Association

Today, natural health expert Michael Murray, N.D., launched his new e-book The Whole Body Benefits of Natural Astaxanthin. This new e-book includes information on natural astaxanthin derived from Haematococcus pluvialis microalgae. Dr. Murray is also working with NAXA to promote astaxanthin benefits worldwide.

“Astaxanthin is the crowned king of antioxidants,” said Dr. Murray. “It is given this title because of its unique benefits and actions in promoting health and protecting against cellular damage, especially in the brain and vascular system and I’m excited to help educate the public about its unique benefits.”

Natural astaxanthin is able to cross the blood-brain and blood-retinal barrier to protect both the brain and eyes and has hundreds of clinical and experimental studies showing astaxanthin benefits the following areas:

• Joint & Tendon Health: Supporting healthy inflammation response is just the foundation of astaxanthin’s athlete-friendly benefits.
• Skin Health: Reduces fine lines and wrinkles, improves skin elasticity, protects against sun damage, and prevents age spots and hyperpigmentation.
• Eye Health: Protects against eye fatigue, helps improve visual acuity and depth perception, and increases blood flow to eye tissues.
• Brain Health: Helps protect against aging and helps improve mental function.
• Cardiovascular Health: Protects vascular lining, promotes improved blood flow, and protects LDL cholesterol from becoming oxidized (damaged).

“Dr. Murray is one of the most renowned natural products experts and is very passionate about natural astaxanthin,” said Scott Steinford, president, Natural Algae Astaxanthin Association. “We are fortunate to have an expert of his caliber helping educate the public on natural astaxanthin’s many health benefits.”

The Whole Body Benefits of Natural Astaxanthin e-book is available for free download at Astaxanthin.org.

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About NAXA 
NAXA is a 501c(6) nonprofit trade association of the world’s highest quality manufacturers, growers and marketers of natural algae astaxanthin, derived from Haematococcus pluvialis. NAXA is dedicated to educating the public and dietary supplement industry about the health benefits of Natural Astaxanthin and the major differences between sources. Learn more at Astaxanthin.org.

BioAstin® Hawaiian Astaxanthin® Products First to Receive NAXA Verified Seal

Today the Natural Algae Astaxanthin Association announced that the full line of Nutrex Hawaii’s BioAstin Hawaiian Astaxanthin® products are the first retail astaxanthin products to receive the verification seal. The new NAXA Verification Program (NAVP) involves testing products available to consumers to verify they contain natural algae astaxanthin derived from Haematococcus pluvialis algae.

Click here to read the full article.

The Natural Algae Astaxanthin Association Releases First Round of its Retail Product Verification Program Results

The Natural Algae Astaxanthin Association (NAXA) has completed its first round of testing of retail astaxanthin products after expanding the NAXA Verification Program to include retail products earlier this year. Twelve products were tested to verify that the source of astaxanthin as described on the label is derived from Haematococcus pluvialis. The NAXA Verification Program used HPLC test results to confirm that 10 of the 12 products tested correctly labeled the product as natural astaxanthin derived from Haematococcus pluvialis. Two of the products tested were not confirmed by HPLC to be astaxanthin derived from Haematococcus pluvialis.

Learn more in this WholeFoods Magazine article.

Study: Synthetic Astaxanthin is Significantly Inferior to Algal-based Astaxanthin…

Synthetic astaxanthin (S-AX) was tested against natural astaxanthin from Haematococcus pluvialis microalgae (N-AX) for antioxidant activity. In vitro studies conducted at Creighton University and Brunswick Laboratories showed N-AX to be over 50 times stronger than S-AX in singlet oxygen quenching and approximately 20 times stronger in free radical elimination.

Read the full paper.

This white paper was originally published on NUTRAFOODS and is posted here with permission.

Natural Algae Astaxanthin Association Logo

NAXA Organization Profile

Natural Products Insider has posted a profile of the Natural Algae Astaxanthin Association. This was a chance for us to share our mission, vision and goals. Please take a moment to read the article to find out more about natural astaxanthin and why we do what we do.

Read more on Natural Products Insider