The NAXA Veriﬁcation Program (NAVP) was developed to address the growing problem of adulteration within the dietary supplement industry and the need to assure finished product manufacturers and consumers that the astaxanthin they are purchasing is natural astaxanthin derived from Haematococcus pluvialis.
Current Verified Manufacturers
Current Verified Products:
- BioAstin Hawaiian Astaxanthin
- Doctor’s Best Astaxanthin
- Healthy Origins Astaxanthin
- Natural AstaGlo Astaxanthin
- Zesty Paws Life Energy Bites
Member companies that cultivate, produce and supply natural astaxanthin derived from Haematococcus pluvialis are eligible for the NAVP seal.
Any company that purchases raw material from a member company that has qualified for the seal may use the seal on their finished product upon approval. An approved trademark agreement will accompany authorization for use.
The NAVP Seal trademark is not allowed to be used as a quality symbol or reference quality as a component of the NAVP Seal when used. The NAVP Seal is an assurance symbol and can only be referenced as such.
Please contact [email protected] for more information.